WHO WE ARE?

We are a Professional Sales and Sales Management training firm. We help clients grow from being a “Vendor” to a “Trusted Advisor. Sandler Training believes that SUCCESS IS A CHOICE....and if you make that choice, we won't let you fail.

WHAT DO WE DO?

We train, consult, coach.....however, don't expect a traditional seminar format.  Instead, our model is designed to stick—it is not a quick fix. We emphasize ongoing training, role-playing, expert coaching, adult learning methodologies, and quality support materials.  We're passionate about solving:

• Painfully long selling cycles
• Giving away free consulting to prospects that never buy
• Unmet sales forecasts
• Bad sales habits that are eroding your margins
• Prospects demanding--and getting--costly price concessions
• Lack of a common sales culture or methodology
• Hiring salespeople that don't work out
• Bidding wars

 

Have you attended a half-day, full day or even a two-day sales training seminar lately?  Did it make you feel energized?  Did you leave all fired up with new ideas, slogans, and one-liners, determined to put them to the test?  Well, now that a little time has passed, how much of that training would you say you continue to use?  If you're like most salespeople, the answer is, "Not much".

Acquiring new information won't improve sales performance; only applying it will!  Selling is applied knowledge.  Our sales training is different from any other training the industry has to offer. We have been awarded the #1 ranking for Training Programs by Entrepreneur Magazine 8 times since 1994, including the past three years, 2006, 2007, and 2008.

IS OUR APPROACH A FIT FOR YOU?

We're not a fit for everyone.  Let me explain…

It's not about features and benefits anymore...certainly not in the beginning of your conversations with a prospect. It's about the PAIN they're in, and they're trying to determine if you are a solution. They buy YOU first...then they think about your product or service.  If they don't like you, they won't trust you, and if they don't trust you...well, you probably won't get the sale.

 

 

 

If you have a vision of becoming a Trusted Advisor in the competitive sales arena, then we may be a fit for you. 

WHAT TYPE OF CLIENTS DO WE HELP?

Few people feel comfortable positioning an idea or a service to someone else... even when you consider yourself a subject matter expert in your craft.  Our sales philosophy completely changes the tenor of sales encounters. It provides an honest, no-nonsense, dignified approach to selling that places the salesperson firmly in control.

WHAT TYPE OF PROBLEMS DO WE SOLVE?

Clients come to us for a variety of reasons, but lately we've seen a trend in problems like these:

1. Pressured by a tight economy… budgets are restricted
2. Frustrated by a lack of new business development by your sales team
3. Concerned that there's no strategy for dealing with prospects that want to think it over
4. Worried about giving away too much unpaid consulting

Does any of these sound familiar?

HOW DID WE GET INTO THIS BUSINESS?

George Donovan has been developing successful sales people for over 15 years. George’s passion, experience and results are what his clients appreciate most. Prior to starting his own business with Sandler Training®, George held leadership positions in sales, sales management and sales operations. George’s experience hiring, training, coaching and mentoring sales people and sales management provides an excellent background for working with his clients. As a client of Sandler Training®, George saw firsthand the incredible success his team displayed implementing the Sandler Selling System. In 2004, George changed careers and purchased his own Sandler Training center located in Marlborough, MA.  

 

WHERE ARE WE LOCATED?
   

We are based in Marlborough, Massachusetts.  Our office space includes a professional training center with video and audio resources, all geared to improve a person's sales capability and performance. The setting to learn is comfortable, informal, and non-threatening, but designed to deliver results for an individual and/or company.